Most of the newbie bloggers didn’t give importance to their blog descriptions. If you think Meta description is not essential, then trust me, you are making a terrible mistake.
Meta description (Blog Description) helps you to increase your branding and website traffic.
Though writing a description for your blog is a very simple task but being a beginner myself, I can understand how difficult it could be for a beginner.
Today I am going to show you how you can write an effective blog description that will help you describe your blog to the users and search engines like Google and Bing.
Check these Ultimate Blogging Tips For Beginners? that almost every amateur blogger makes.
What is Blog Description?
Blog post description is the set of words which appears just below your website URL in SERP (Search Engine Result Page).
When you search for karanarya.com on Google, it will show you a result like this.
There are two types of descriptions
- Blog Description
- Blog Post Description
1. Blog Description: As I explained earlier a description is a piece of words and sentences which show just below your website link on Google, Bing, and other search engines.
2. Blog Post Description: It’s the description of your blog posts that appear in SERP just below your blog post URL. Blog post descriptions will be different for the different blog posts..
How to Write a Perfect Blog Description
Writing a blog post description is very easy and you can easily master it, How?
You can use Rank Math Plugin to edit your blog post description, You have to go to in post editor –
This is called the meta description that Google displays below your blog post title in search engine results page.
Tips For Impressive Blog Post Description
Having Blog Description helps figure out the reader, what your website/blog is all about. Description should be clearly describe what you have in your post for your readers.
Few more tips to write killing blog post description:
- Use Conversational word – Use simple language never use complicated words in post description
- Word Limit – Meta Description limit is 160 characters. You can make it shorter.
- Use LSI Keywords – LSI keywords show the relevancy of your content that helps you to rank on top of SERP.
- Add a call to action – Include a call to actions to get more clicks to your blog post description.
- Use Keyword – Include your main keyword in the blog description.
- Be Unique – Make your description as unique as possible.
Don’t use the keyword repeatedly in your meta descriptions. It leads to the keyword stuffing penalty.
Amazing Blog Description Example
Check these meta descriptions templates to get ideas about writing killing description for your blog:
Example 1: Backlinko
Why it’s good? – Powerful words like “Next level SEO training and link building strategies” which grabs the attention of the user to click on their blog.
Example 2: ShoutMeLoud
Why it’s good? – “ShoutMeLoud is an award-winning blog” which immediately help them to build trust.
How to optimize blog post description for a keyword?
Remember that it is very important to always include your target keyword in your meta description.
Whenever you have a targeted keyword position in the blog description, it sends a strong relevancy signal to Google to know what your article is really about. In this way it helps to rank the article in the search engine.
With this, you can also include other long tail keywords and LSI keywords in the rest of the description in your blog meta description.
You may also be interested in these articles:
- How to Choose Blogging Niche
- Best Blogging Tools For Beginners
- Ultimate Blogging Tips For Beginners
- Domain Name Generators To Pick Best Domain Name
FAQ – Write Blog Description
What is blog description?
Blog description is the piece of text that appears below your link in SERPs and social sites.
What is blog post description?
Blog post description is a short description of your article and post which appears just below your URL in SERP.
Maximum length of the meta description?
The maximum length of the meta description is 160 character.
Which is the best SEO plugin for meta description?
Both Yoast SEO and Rank Math SEO are the best plugins.
Final Words
Blog description helps you to get more clicks and better ranking if you are in a competitive industry.
In this article, I’ve also shared some tips to write a powerful blog post description with real example and templates.
If you like this amazing post then leave a comment below and tell is this helpful for you or not.
