How To Choose A Niche For Your Blog In 2023

Wondering How to Choose a Blogging Niche in 2023 For Your New Blog?

If you are struggling to find a perfect niche for your blog. You don’t have an idea as to what to blog about.

People start blogs for various reasons. Some do it because they like writing, want to share their expertise and thoughts, or want to bring attention to something they care about. But most bloggers are online entrepreneurs and they blog because this is a way for them to make money online.

Of a blog provide valuable information to the users, it can derive high amount of users visit their website, there is always an opportunity for monetization.

In today’s article, you’ll learn

  • What is a niche?
  • How do you choose your perfect niche?
  • What are some of the good niche ideas?
  • Why you need to choose a blog niche?

What is a niche?

It’s a funny word – niche.

Not as in funny, ‘haha’, but funny as in ‘off-beat’.

A niche – in simple terms – is the general topic matter that you write about. It’s the passion or main theme of your blog. When you have a niche, all your posts revolve around that main theme, and that’s essentially all you talk about.

Source: Blogging Wizard

A niche is a specific topic or focus area within a larger field or industry. In the context of blogging, a niche refers to the specific topic or subject that a blog focuses on. Bloggers often choose a niche based on their interests, expertise, or passions, and the niche they choose will typically be the main subject matter that they write about on their blog.

What is a niche exactly?

A blog niche is a specific topic you’ll write (or create other types of content) about on your blog.

What is a micro niche?

A micro niche is a very limited topic, often revolving around a single product/topic.

But if you are considering long-term blogging, this probably isn’t the way to go. Micro niche blogs are very limited and you will run out of content ideas very soon.

How to Choose Blogging Niche in 2023?

Passion is definitely an important and 1st part of the selection process.

Blog Purpose

The first question to ask yourself when choosing the niche for your blog is, “What is the purpose of my blog?”

So, ask yourself the question now, profit or pleasure?

Passion, expertise, content

Whichever type of blog purpose you choose, profit or pleasure, there are 3 other things you need to consider when choosing your niche:

  • Your Passion
  • Your Expertise/profession
  • An endless supply of ideas/content


Those first two exercises were valid whether you had decided to blog for either profit or pleasure.

If you decided you wanted to make money from your blog then you need to consider your niche a little more.

What are some of the good niche ideas?

Almost 80% of the niches in blogging industry fall under any of the below umbrellas.

  1. Personal finance and investing
  2. Health and wellness
  3. Parenting and family
  4. Food and cooking
  5. Travel and adventure
  6. Beauty and fashion
  7. Technology and gadgets
  8. DIY and home improvement
  9. Business and entrepreneurship
  10. Education and learning

These niches are so popular and searches by worldwide.

Why do you need to choose a blog niche?

A blog with a targeted niche helps you sell more since the core content strategy would be laser-focused for a specific audience.


Once you’ve found your best niche for blogging; the next step definitely is to move onto “setting up your blog”.

So, if you’re still thinking “What should I blog about?” – this list will help.

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Karan Arya

Karan Arya

Karan Arya is passionate Blogger and Agency Owner who loves to share his knowledge and experience to help people to grow their online business and make passive income online.

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