Best Backlink Checker Tools 2023 ( Free and Paid)

Are you looking for best backlink checker tools to check your competitor websites backlinks or any other site.

Backlinks help to boost your search rankings and increase your website traffic. Backlinks define the authority of your website, so they are one of the most important search ranking factors.

So without further ado, let’s do this!

Backlink Checker Tools

The huge number of existing tools to help people implement a successful backlink strategy could give you an idea of how important backlinks are.

Here’s a list of 7 most powerful backlink checker tools which are used by millions of people around the world.

Let’s check out the top picks.

1. Ahrefs Backlink Analyzer Tool

Ahrefs Best Backlink Checker Tools

Ahrefs is a popular backlink checker tool. They are a premium tool but you can check backlinks for free using their free plan.

In addition to backlinks themselves, the tool will show you the general domain authority of your website, anchor texts, and monthly organic traffic and authority of a referring page.

You can also identify backlinks that are broken. These are links that point to your site, but using a broken URL that lands on your 404 page.

2. Semrush Backlink Analytics Tool

Semrush Backlink Analytics Tool

Semrush is another powerful keyword research tool. It’s one of the best keyword research and website analysis tools on the market, and it has lots of powerful tools to let you analyze backlinks.

With SEMRush, you get access to massive information, including how your competitors have found success. You can use it to perform the following functions;

  • Get link-building opportunities.
  • Tweak your site to achieve higher rankings.
  • Create web content to attract more traffic.

This tool will help you to make your life easier while doing research. SEMrush is used by companies all over the world and from SMBs to enterprises. 

3. Serpstat Backlink Analysis

Serpstat Backlink Analysis

Serpstat is also one of the top-rated SEO toolkits used by over 530,000 people worldwide. It is growing rapidly as one of the best competitor research tools in the market.

This tool can be used as a growth hacking tool for SEO, PPC, and content marketing. It offers a wide range of tools and features including;

  • Keyword Research
  • Keyword Rank Tracking
  • Backlink Analysis
  • Site Audit
  • Page Audit
  • Competitors Analysis
  • SERP Crawling
  • Keyword Clustering
  • Text Analytics and more

4. Open Link Profiler

Open Link Profiler Backlink checker

OpenLinkProfiler is a free tool that lets you analyze the backlinks of any domain. This free backlink checker tool is brought to you by SEOProfiler.

You can also export 1000 links per website in .csv formate. This tool is probably the best free option available for checking links to your site.

Open Link Profiler tool has essential features such as;

  • Link Alerts helps send you notifications on newly links found.
  • Countries assist you in seeing the nations that are linking to any domain.
  • LIS distribution is vital in giving an overview of how high or low other domain ranks to your site.

5. LinkMiner

linkminer link checking website

Link Miner is a quality tool that aids in checking for backlinks on your page and a competitor’s site. This tool is designed specifically to check backlinks.

Here are a few things that you can easily do with LinkMiner:

  • Analyze backlinks with all vital details
  • Embedded website preview from the dashboard
  • See the backlinks based on category (Blogs, forum, Q&A)
  • See the link strength
  • Mark backlink as favorite

You can generate adequate data and increase productivity more than other players in your sector. Link miner is paid and you can get it at, a lower price at the same time it’s easy to use.

6. Ubbersugest

Ubersuggest free keyword research tool

Ubersuggest is a free backlink checker tool, run by Neil Patel. you can analyze the domain overview of the website and also could check the SEO pages too.

Although Ubersuggest has a free version that you can use by using your Google account. 

The tool instantly shows you a list of backlink metrics such as;

  • Domain Authority (also referred to as DA and this metric is taken from Moz, high DA means higher possibility to rank in search engines)
  • Total number of backlinks
  • Referring domains

7. Moz Link Explorer

Moz Link Explorer

If you want to compare backlinks between two or more domains, Open Site Explorer is worth trying. Moz Pro is a complete suite of professional SEO tools, in which Moz Link Explorer is one of the main utilities. It is especially useful to do reverse engineering on your competitors’ backlinks.

Moz’s Link Explorer is free for up to 10 searches a month. While the metrics are proprietary, you can trust the reliability and comparing websites based on DA or PA can be useful when doing due diligence or backlink building.

Browse more SEO Tutorials:

FAQs – Best Backlink Checker Tools

What is backlinks in SEO?

Backlinks are the links on other blogs or websites that navigate to your main blog URL or your blog posts.

How do I build backlinks to my site?

Blog commenting, guest posting, Quora, SkyScraper technique, Infographics, testimonials, blogger outreach are some of the best ways to build quality backlinks. 

Which is The Best Backlink Checker Tools?

Semrush, Ubersuggest, Ahref are some of the best free backlink checker tools.

Final Thoughts

The above backlink analysis tools help you check for links to your site and make a comparison between domains.

I hope this article helped you learn about the best backlink checker tools. You can easily spy on your competitors and develop better strategies to improve your site ranking and visibility.

Depending on your needs, you can choose one of the software and a suitable pricing plan that fits your budget.

Did we miss any of your favorite backlink checker tools? Let us know in the comments.

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Karan Arya

Karan Arya

Karan Arya is passionate Blogger and Agency Owner who loves to share his knowledge and experience to help people to grow their online business and make passive income online.

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