5 Best Email Marketing Tools for Small Business 2023

Do you want to accelerate the growth of your business by finding the Best Email Marketing Tools and software for email marketing? Then you’re not far from your answer. It enables companies to connect with their target audience directly and build meaningful relationships.

In 2023, email marketing continues to deliver a higher ROI than every other type of marketing category. It is one of the least expensive and most effective ways to get your message out there.

In this article, we will review the best email marketing services and tools for small businesses, each offering unique features and functionalities to enhance your campaigns and drive better results.

Best Email Marketing Tools and Software

How To Choose The Best Email Marketing Tools

To choose from the best email marketing software, research price, reliability, technical support, template designs, ease of use, deliverability, automation, integrations, and any additional features you need.

A good email marketing service should enable you to create highly engaging email newsletters with an easy user interface (ideally drag-and-dropMailchimp editor).


ConvertKit is a robust email marketing platform for professional bloggers, authors, and marketers. It is extremely easy to use and incredibly powerful.

ConvertKit Best Email Marketing Tools

They boast attractive forms, increase conversion rates with automated emails, and organize your subscribers to maximize engagement.

ConvertKit’s analytics and reporting features provide valuable insights into your campaigns’ performance and subscriber engagement.


Sendinblue is a marketing communication platform that features both email marketing tools and additional functions such as customer relationship management and landing page creation. Its intuitive interface allows users to create professional-looking emails with ease.

sendinblue email marketing software

It is an extremely easy to use platform with excellent tools to create beautiful and highly engaging emails. Their simple drag and drop email editor is perfect for beginners with no experience in email marketing.

In addition to email marketing, Sendinblue includes SMS marketing, live chat, and CRM functionality, making it a comprehensive solution for small to medium-sized businesses.

Sendinblue also provides a WYSIWYG system HTML email editor for advanced users who know how to write code. You can send personalized emails to the customers as per their choices of color, style, design, and more.

SendinBlue offer a completely free email marketing plan unlimited contacts. Their free plan lets you send up to 300 emails per day, but all your emails will have their branding.

It also offers a separate SMTP bulk email marketing service which you can use to power automated or transactional emails from your WordPress site.


Mailchimp is one of the most popular email marketing service providers in the world primarily because they offer a forever free email marketing service plan. With its intuitive drag-and-drop editor, you can easily create visually appealing email campaigns without any coding knowledge.

Mailchimp email marketing services

It comes with an easy drag-and-drop email builder, autoresponders, segmenting contacts into groups, and simple tracking for analytics tools that will help your marketing get better over time.

You can easily integrate MailChimp with WordPress, Magento, Shopify, content management systems, and many other platforms.

Mailchimp offers a forever free plan which allows you to send 12,000 emails for up to 2,000 subscribers. Their paid plans start from $10/month for up to 500 subscribers, and the pricing increases in the increment of 500 subscribers.

Active Campaign

Active Campaign is the best tool if you want to build a strong relationship with customers. This tool helps you create email campaigns with simple texts or elaborate ones with video and images.

Active Campaign

If you don’t know how to create eye-catching emails, you can choose from pre-made templates and make some changes to match your site’s theme.


GetResponse email marketing software

GetResponse is a great tool for those who are getting started with marketing automation.

It helps get your company more leads. Using three simple concepts — conditions, actions, and filters —, a marketer can build all kinds of interactions and triggers to get more customers on board.

FAQs – Best Email Marketing Tools

Which is the best free email marketing service?

The best free email marketing service is SendinBlue because their free plan doesn’t have a limit on the number of subscribers.

Is Email Marketing Still Profitable?

Email marketing still promises to deliver the highest ROI of all marketing channels.

Is email marketing is worth in 2023?

The simpleanswer is Yes. email marketing can be a highly effective way to communicate with customers.

What Does Email Marketing Software Cost?

The cost of the lowest-priced plan typically ranges from free to $50 per month.

Final Words – Best Email Marketing Tools and Software

Most of these free email marketing tools come with robust features even without the need to upgrade to a paid plan.

We also aimed to get a range of options that work for different industries and business sizes, as every company will have different needs and use cases.

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Affiliate Disclosure - We use some of the links on this website are affiliate links, meaning that if you use them to make a purchase we will earn a commission at no additional cost for you. All opinions are our own and we do not accept payments for positive reviews.

Karan Arya

Karan Arya

Karan Arya is passionate Blogger and Agency Owner who loves to share his knowledge and experience to help people to grow their online business and make passive income online.

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