If you want to survive and grow your local business, you need customers. But, in order to get new customers, you need to promote your local business first.
Building a strong local presence breaks down into two stages: earning recognition and maintaining reputation. Those who find a way to reach their customers effectively.
So without any further ado, let’s jump in!
How to Promote Your Local Business Online
I narrowed down the top 10 effective way for local business owners. Use this guide as a reference for your future marketing campaigns.
1 – Setup Google Business Profile
Google Business Profile is one of the best ways to promote your local business in front of your potential customers, especially those who are actively searching for solutions online.
Google has made it easy to add & manage your location on map. Just head over to Google My Business and claim your listing.
The best part is, creating a Google Business Profile or Google Listing Page is absolutely free!
2 – Create a Website
In the digital era, website is must needed for every business, no matter which type of business you do.
Website can help to show your products and services at one place.
You can also setup your online store on website, where would you drive users from your online marketing.
3 – Optimize Your Website For Search Engines
If your website is not appearing in Google search, that means you virtually do not exist.
SEO is one of the proven & highly effective ways to promote your local business online and get more customers with Google’s ranking algorithm.
5 – Leverage Social Media Platforms
Customers can learn important information about your business on social media platforms, including where you’re located, when you’re open, and how other customers have reviewed you.
Social media platforms are great for a lot of things such as:
- Share upcoming offers/discounts/sales
- Make new product announcements
- Share upcoming events
- Share your blog posts
- Run contests
- And so on…
6 – Start Blogging
Once your website is up and running, a great way to help improve your SEO and connect with the community is to create a blog.
Business blog is one that produces educational content, in your brand voice, around questions and terms your ideal customers are searching in Google.
Great blog posts can be any of the following:
- How-tos and instructional posts
- Lists of strategies and resources (top 10, 5 best, 3 crucial, etc.)
- Q&A or interview writeup with an industry expert
- Thought leadership posts
7 – Email marketing
Creating an email list for customers to join is one way to keep them engaged.
Small businesses can share updates such as new products or services, promotions. Tools like MailChimp can get you started.
8 – List Yourself on Local Business Directories
Smaller directory sites pull data from larger ones, which means that by creating listings on the major sites. All of them are free, but often have paid options for advanced features.
Some of the best local directories for small businesses are:
- Applicable niche directories like TripAdvisor, Angie’s List, etc.
- Better Business Bureau
- Glassdoor
- Foursquare
- Yellow/White Pages
These directories are really helpful for people to find small local businesses that are not popular enough on Google maps and other big platforms.
FAQ – How to Promote Your Local Business
Yes, you can use Google my business, local listing, yellow pages, facebook to promote your business locally.
Business Profile on Google is a free business listing service that’s quick, easy and beneficial for your business.
Conclusion: How To Promote Your Business
I hope this article has given you a better feel for how to promote your local business online. These relatively low investment methods will help you get the ball rolling.
By implementing the small business promotional strategies listed in this article, you’ll be able to attract new customers
